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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Be prepared for the mobile shopper. With much of the U.S.going back to school in late August or early September, that puts retailers into prime search opportunity starting in July. Pinterest and Instagram will be a place for retailers to explore...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Most online advertisers know that mobile-specific experiences are important, but less than half engage...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Additionally, you will have the opportunity to get face time with SES speakers.

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking...