Only half of mobile searchers report they know exactly what they are looking for, so brand marketers have an opportunity to influence the other half,” he said. Mobile is movin’ on up as a preferred device for consumers to perform research on and...
Your recommendations have been made, you've put together a full raft of necessary and valuable modifications that need to be made to get the site upwardly mobile as soon as possible. That's a great opportunity to talk through stalled initiatives...
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. The opportunity further bifurcates in mobile.
Google's chief financial officer also said that mobile will continue to be a major growth business for Google going forward. This trend represents an enormous opportunity for us. As revenues rise year-over-year, company CEO Larry Page put the focus...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. This is an opportunity for site owners and online marketers to let users — both human and spiders — know that their site has met our...
The world of mobile apps is foreign territory to most online marketers. Optimizing mobile apps to be more easily discovered by users isn’t that different from optimizing a website for that same purpose.
CPC best deals: All "mobile with full browsers" campaigns had lower CPCs – from 30 to 60 percent lower than the average, revealing an opportunity to further explore the bargain CPCs. At the heart of all the excitement surrounding Google AdWords...
Brands can now target users based on their activity outside of Facebook, across desktop and mobile channels, and offline entirely. Their ability to surface and find people who share our same interests is a great opportunity for us.
While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. The growing mobile audience provides incremental engagement and revenue opportunities for advertising. Video on Mobile Devices
And imagine that 20 percent of your traffic is coming from mobile; if they don't get a mobile-optimized experience, there's a huge opportunity right there. Getting the mobile experience wrong can be deadly to your bottom line.
Mobile ads: Focused toward mobile devices. App ads: You can promote your mobile applications by linking directly to the Google Play Store or Apple App Store. The Google Display Network is vast with abundant opportunity to generate great results.
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. Mobile commerce is the biggest opportunity, said Michael.
The opportunity's size was meanwhile underscored by Busby's claim that about 90 percent of SMBs don't currently participate in mobile AdWords. A mobile search for pizza in the middle of the day should compel a different ad than a late p.m.search...
This brand new feature of Vivastream gives you the opportunity to rate the session from your mobile device immediately after it takes place! From the mobile app, you can filter your list so it presents people in the following categories:
Device targeting: Do Twitter ads targeting mobile or desktop perform better? Although this is a sponsored session presented by Bing, this will give attendees a good opportunity to have Bing work for them and impress them what Bing is doing to...
Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as a result. For its "Mobile Search Moments" report, Google and Nielsen asked 426 consumers to log their mobile searches over two...
Google's focus on the mobile front is largely on Google Now – a system that gets you answers through voice commands in natural language. It lies with two things: mobile and natural language. Needless to say, this creates opportunity for you to...
