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Mobile Opportunity

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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. Yu said brands need specialized expertise when implementing mobile. This is a result of incorrectly implemented mobile solutions, BrightEdge...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Be prepared for the mobile shopper. With much of the U.S.going back to school in late August or early September, that puts retailers into prime search opportunity starting in July. School may have just got out for some, but that doesn't mean search...

  3. Google Reveals What New & Expectant Parents Search For

    Searches about baby development were 72 percent mobile in Q1 of this year (Google Data). Another factor in new parents' mobile use is their age," according to the authors. It makes sense that content and campaigns should look great on mobile, then...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Most online advertisers know that mobile-specific experiences are important, but less than half engage...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. Additionally, you will have the opportunity to get face time with SES speakers. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations...

  6. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Earlier this year, The Search Agency released a report on the state of PPC for Q4 2013, which showed mobile CPC was down across sectors, making opportunity high for advertisers in many industries. This, due to new data emerging from eMarketer that...

  7. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    SEW: What's the biggest surprise that you saw in the Animoto Online and Mobile Video Study? The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more...