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  1. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Less than four months later, it revealed a company-wide redesign that made way for more stream ads that could be further integrated across Yahoo’s network on desktop, tablet and mobile devices. Yahoo began embedding stream ads, its native ad format...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Additionally, mobile voice-related searches are 3X more likely to be local-based than text. Nutrition information became readily available via voice search on mobile. A users could search a variety of different queries such as [find a t mobile...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Despite a slow start in mobile, Bing’s foothold on Windows and Kindle devices and the fact that it still powers mobile search for Yahoo, earn it a certain amount of consideration and increase emphasis on implementing the aforementioned mobile SEO...

  4. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. We're thrilled to introduce this game-changing technology in our first mobile application...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    On the earnings call, CEO Marissa Mayer said Yahoo had more than 300 million monthly mobile users. MOBILE A few reports on mobile advertising and usage. Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub...