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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will the pages show up in mobile search results? Is the locator optimized for a mobile experience? Mobile Capabilities How will our pages be optimized for a mobile experience? Post to news streams? Please describe how [VENDOR NAME]'s platform...

  2. Mobile Advertising Measurement: Winning the Long Game

    Over the past few years there has been significant progress in mobile analytics - and this is great news for mobile app marketers. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These feature responsive (mobile-friendly) design along with display opportunities for advertisers. We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed...

  4. 7 Reasons Your Blog Sucks & How to Fix It

    Make sure to mix in topics driven by trends, current events, industry news, etc.so there’s a healthy balance. On mobile, the experience is even worse, where it can be near impossible to close out some pop-ups (be sure to test on a mobile platform).

  5. FTC Giving Native Advertising a Closer Look

    Increasingly, advertisements that more closely resemble the content in which they are embedded are replacing banner advertisements – graphical images that typically are rectangular in shape – on publishers' websites and mobile applications.