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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Is the locator optimized for a mobile experience? Will the pages show up in mobile search results? Mobile Capabilities How will our pages be optimized for a mobile experience? Post to news streams? How does [VENDOR NAME] handle publishing content...

  2. Mobile Advertising Measurement: Winning the Long Game

    Over the past few years there has been significant progress in mobile analytics - and this is great news for mobile app marketers. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well...

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Those clickable headlines and quizzes you see in your Facebook News Feed are driving a considerable amount of click-through activity to BuzzFeed, both online and through mobile. But what's interesting about BuzzFeed's mobile consumption is that it...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    This means you need to make your content as locally relevant as possible and to make it work great on mobile devices (where a ton of local searching is done). Making your site responsive or at least mobile-friendly for the major screen sizes will...

  5. Responsive Design vs. Task-Oriented UX Design

    They may also be somewhat mobile, but pause to perform a task, such as taking inventory in a warehouse, reviewing a medical record at the bedside, etc. Oftentimes, designers employ a Mobile-First design approach to design the site so that it looks...