Get a crash course in the latest online marketing strategies at SES Toronto, June 12-14. Early Bird Rates expire TODAY!
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled...
Is it time to turn off mobile like some poorly targeted content campaign? Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Now with Google AdWords enhanced campaigns heading down the track like a...
Search results are customized based on a user's location and mobile continues to change the game. It talks about putting a team together and how to find resources like industry news and search conferences.
So, in addition to its efforts to boost advertising from brands like T-Mobile, Samsung, Dove and Pepsi, YouTube is also offering more flexibility in monetizing and distributing content. And these content creators have built a broad spectrum of...
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Twitter is where the news breaks. Content types by audience. And content that is feature-rich, like online video (YouTube – a Google product...
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
The new Stream Ads will also appear in Yahoo's mobile and tablet apps, giving brands a path to reach consumers across all three major platforms with a single ad buy. Since we launched our Yahoo news stream in February, our users have responded by...
After purchasing, Facebook creates three different types of advertisements for you that show in desktop and mobile news feeds, and on the right-hand column of Facebook. That means the content displayed in the ad is dynamically generated.
Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced...
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch MOBILE A few reports on mobile advertising and usage.
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.
This generation is defined by the Internet, mobile, and social – consuming content when and where they want. According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S.
Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming increasingly prevalent. SEW: People seem to be using mobile on the sofa, on the move, in the moment.
In case you missed the mobile PR memo: Your website’s performance on mobile is no longer an option. Money on Mobile Visibility Have you checked what your website looks like on a mobile device? A few stats to back this up: percent say that they’ve...
The social network today unveiled its redesigned, mobile-inspired look that puts a much bigger emphasis on visuals. The revamped news feed follows accusations earlier this week from a New York Times writer who claimed Facebook was supressing unpaid...
Mobile Examples include; social platform profiles, YouTube videos, Google+ Local profiles, LinkedIn, owned images and / or news. News For instance, does the search engine present universal, local, news or other non-traditional results?
