With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. There are eight card types that can be attached...
It's also worth noting that creative video junkies with too much time on their hands aren't the only ones who are using the mobile video app. Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over...
You might find others in Asia who prefer mobile payments. The next largest growth area internationally is mobile payments. According to a report on Global Online Payment Methods by yStats.com, the global mobile payment transaction volume is...
Over 70 percent of the traffic on the BuzzFeed site is shared over social media networks and nearly half on mobile, the company says. In keeping with this group's interests, Steinberg said, the videos will be under two minutes – as they are most...
Set mobile bid adjustments at the ad group level. The biggest news from AdWords for many webmasters is the introduction of a brand new keyword tool combined with a traffic estimator, called the Keyword Planner.
Since Google's announcement of enhanced campaigns, all eyes have been on mobile. Advertisers who have felt the pain of lower ROI are left wondering, "Are enhanced campaigns going to help me win in Google mobile – or are they designed to help Google...
We can set a bid multiplier for mobile devices, but that's it. The mobile bid multiplier is helpful, but ignores tablets. Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control…" The only...
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. The Next Battleground: Mobile In an effort to continue courting SMBs – the lifeblood of local...
Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your...
Search results are customized based on a user's location and mobile continues to change the game. It talks about putting a team together and how to find resources like industry news and search conferences.
So, in addition to its efforts to boost advertising from brands like T-Mobile, Samsung, Dove and Pepsi, YouTube is also offering more flexibility in monetizing and distributing content. And these content creators have built a broad spectrum of...
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Twitter is where the news breaks. Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion.
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
The new Stream Ads will also appear in Yahoo's mobile and tablet apps, giving brands a path to reach consumers across all three major platforms with a single ad buy. Yahoo's front-page news stream now displays personalized ads alongside news...
After purchasing, Facebook creates three different types of advertisements for you that show in desktop and mobile news feeds, and on the right-hand column of Facebook. Facebook's Promoted Page Likes advertising rolled out globally this week...
Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one year ago. Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year...
The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. Google Now also offers personalized news feeds, such as scores and updates on a user's...
Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced...
As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. On searches that trigger Google local results, Google will...
