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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  2. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    Competition - Global search queries - Local search queries - Ad ratio - Google search network - Ratio in search queries - Approximate CPC - Local search trends Average search queries (locally consistent with site selection) - Competition - Average...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Fewer and fewer people sit at home in the evening and watch network television. Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and...

  4. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Review Display Network campaigns. Take the time to look at the historical data before setting the bid adjustment or you will get nickel-and-dimed over time on mobile clicks. A user searching for a generic term on their mobile at 6:30 p.m.may well...