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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). Just when you think you have the Google Display Network (GDN...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. By simply appending Facebook's tracking pixel, you can now segment website visitors...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: I would say that shorter content works better for mobile, for a number of reasons. It's a game-changing move by the social network, with Morgan Stanley predicting Facebook video ads could be worth $1billion market to the social media giant by...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on...

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    For a visual snapshot of the social network solar system, check out the 2013 version conversation prism by Brian Solis and Jess3. Oh, and make sure it's in a mobile-friendly "to go" cup! The contrived billboard type Facebook posts and robotic...

  6. Pros & Cons of the Top Mobile App Tracking Methods

    A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.

  7. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    This generation is defined by the Internet, mobile, and social – consuming content when and where they want. Viewers are also discovering videos socially – 9 percent of respondents said they watched a video on their smartphone because it was shared...