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  1. Introducing the Local Marketing Adoption Curve

    You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions. Well, you should optimize your local marketing efforts based on a more refined understanding of how your customers...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    We fire up LinkedIn an hour before an interview — does she have anyone I know in her network? Threatening to block a customer from a social network seems slightly drastic, and if you are going to block someone - an announcement is not necessary...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords.

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  6. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Includes shared content trend, top shared content by network, socially engaged visitors, outcomes, and conversions. Mobile Performance Analysis This report identifies which mobile operating systems and devices are being used to view your website.

  7. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. Unlike the Search Network, you have a great deal of control over...