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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). Just when you think you have the Google Display Network (GDN...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. By simply appending Facebook's tracking pixel, you can now segment website visitors...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: I would say that shorter content works better for mobile, for a number of reasons. It's a game-changing move by the social network, with Morgan Stanley predicting Facebook video ads could be worth $1billion market to the social media giant by...

  4. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Less than four months later, it revealed a company-wide redesign that made way for more stream ads that could be further integrated across Yahoo’s network on desktop, tablet and mobile devices. The FTC has invited online publishers, advertisers...

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    For a visual snapshot of the social network solar system, check out the 2013 version conversation prism by Brian Solis and Jess3. Oh, and make sure it's in a mobile-friendly "to go" cup! The contrived billboard type Facebook posts and robotic...