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  1. U.S. Search Awards 2014 Nominations Now Open

    Best Mobile Campaign Best Use of Social Media in a Search Campaign Search Engine Watch is also a media partner of the event. Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content marketing.

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Mobile Media Buying Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a mobile device incredibly simple and painless, it’s worth testing a small mobile-only media buy to send traffic and see if you can generate...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. Businesses that fail to offer optimized mobile...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    This means you need to make your content as locally relevant as possible and to make it work great on mobile devices (where a ton of local searching is done). If you have location or sell through the channel, get your locations or agents up on...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Here's how you would target site content to mobile phone visitors: Mobile Device The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user...

  6. Social Media Monetization in a 'Mobile First' World

    Social brands such as Instagram, SnapChat, and Vine are all recent examples of mobile-first success stories, which represent an evolution in social media by focusing on the single core utility of capturing and disseminating interesting content...

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Separate mobile and desktop optimized experiences Ninety percent of consumers now use search engines to shop locally; these queries are happening from the desktop, on the mobile web, in apps, from maps, and even from GPS and other in-vehicle devices.

  8. How Vine Has Changed the Video Landscape in Just 12 Months

    And mobile video will increase 16-fold between 2012 and 2017. Video sharing on mobile is rocketing. In fact, according to a recent study from Cisco, two-thirds of the world's mobile data traffic is expected to come from video by 2017.

  9. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a customer may use a mobile app to research flights, but only consider purchasing the flight on his laptop. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as...