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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    The unprecedented revenue is due in large part to a surge in mobile advertising dollars. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at half-year 2013.billion came from mobile search, while $2.5...

  2. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  3. 3 Must-Know Findings About Cross-Channel Attribution

    Mobile search measurement tells a bit of a different story. While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in their attribution. The mobile environment surfaces a number of unique...

  4. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  5. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Mobile Campaign: 360i and Red Roof Inn, Turning Flight Cancellations Into Hotel Reservations Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile Traffic Report Best Use of Search, Travel and Leisure: Havas Media, Levaraging...

  6. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready. Search results beware and be aware, customer service is part two of the social media revolution.

  8. How to Create a Social Media Friendly Landing Page

    Considerations for the Mobile Audience Does your landing page fit the needs of mobile engagers? Don't require mobile users to type several text boxes of information. Conversely, those of you promoting a mobile app won't get much conversion from...