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  1. Get Your adCenter Search Marketing Campaign in Shape for 2012

    With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter platform and add some muscle to your Yahoo Search and Bing search marketing campaigns. Combined with the enhanced features and capabilities recently released...

  2. Biggest Search Events of 2011 & Predictions for 2012

    Microsoft-Yahoo Search Alliance The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. For so long the focus has been on mobile, but companies can’t risk missing...

  3. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    In mid-September, we reported that Microsoft, Yahoo and AOL plan to pool their Class 2 display ads – the ones they can’t get rid of – to up the inventory of each property. Tablets appear to be driving mobile spend, as RKG shows that removing them...

  4. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the transition is slowly making its way to Asia. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a...