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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    It's hard to pull out specific sessions, but some of my personal highlights on the SEO side would be hearing how Jackson Healthcare have tackled the mobile challenge; or if you're deep into the SEO side of things, the SEO Diagnostics session from...

  2. How to Plan Effectively for Content Marketing in 2014

    Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone is a news source. Use this person's personality values as a leader and contributions to their industry to your advantage as part of your...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the SERPs. In 2014, rank means ensuring that you have complete visibility into how content appears in the SERPs...

  4. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    Andrew Edwards: Convergence analytics is an emerging field that takes up where web analytics, mobile analytics, and any other siloed data analytics leave off. The comprehensive agenda of this conference will walk you through the new marketing...

  5. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Published quarterly, the xAd Mobile-Location Insights Report provides trends into the current mobile landscape. "Geo-conquesting" – a term used to describe mobile advertising tactics that grab attention away from competitors when they are in the...

  6. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Put another way, the online marketing team found it could increase ROI from Facebook mobile application promotion by 130 percent, just by changing its approach and optimizing to new metrics. As trends suggest that Facebook mobile usage is primed...

  7. SEO Into 2014: The Irreversible Changes in Google's Products

    Social/Mobile/Local marketing (that thing people call SoMoLo) This article will touch on two key changes in the search marketing industry: But chances are, as our industry matures, these changes are ones we will have to battle – and battle without...

  8. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Twitter Cards helps to richly represent content within tweets across the web and on mobile devices. There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile...