Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension.
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion...
Do most of your visitors arrive via a mobile device? If your needs are on the lower side of any of the 12 factors discussed in this article, you may be fine with a free web design or blog template. Marketing
Repurposing your core content in this manner gives you more visibility, better reach and opens up your content to be viewed on computers, tablets, and mobile phones. Content Item #1: Blog Posts Plan and write a series of 5 or more blog posts around...
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
MOBILE Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
A few reports on mobile advertising and usage. The State of Mobile Advertising, Q1 2013 – Opera Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. When blogs hit the scene, we launched the BOTW Blog Directory to help bloggers connect with an audience.
Brands can now target users based on their activity outside of Facebook, across desktop and mobile channels, and offline entirely. The advertiser only knows the size of the audience and can’t access any information about individuals included in a...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
Once you've analyzed and prioritized your keyword list, assigned them to the best pages (landing page, blog, mobile site, micro-site), you're ready to start building your first-class content. With more than 1 billion smartphone users around the...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Email consumption is increasing overall and mobile devices are part of this occurrence, as most people primarily use their mobile devices to check their email. Using your blog to promote calls to action and build your email list is another great...
Mobile Marketing Tips from Google, ESPN TopRank Online Marketing Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics...
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. Blog networks Blog rolls Eight Meetup groups of marketing professionals from the New York area...
This generation is defined by the Internet, mobile, and social – consuming content when and where they want. According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S.
A few stats to back this up: percent say that they’ve encountered a website that was too slow to load on a mobile device.percent of mobile Internet users visited a website that crashed, froze, or resulted in an error.percent of mobile users have...
SES London: To Better Engage, Brands Must Understand Mobile Customers - ClickZ Targeting With Mobile Search #SESLON - State of Search The Art of Data-Driven Social Marketing - Bing Ads Blog Optimising Humans – More Than Just Another #SESLON Keynote...
UK - 80% of Twitter access is mobile, US only 55% - @olisnoddy #seslon SES London Take-Away “Maximising Realtime Marketing Opportunities” - Linkdex Blog Justin Walmsley @justinwalmsley olisnoddy from twitter opens #seslon keynote day 2...
