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  1. Mobile Advertising Measurement: Winning the Long Game

    Over the past few years there has been significant progress in mobile analytics - and this is great news for mobile app marketers. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well...

  2. Search Engine Watch Redesign Breaks Records

    Search marketing is not simply about search anymore - it's about social, local, mobile and video too. Paid search on mobile is growing at a tremendous rate and this is changing the way campaigns are delivered and how sites are built.