It can be removed or regenerated and is therefore much better aligned with privacy frameworks such as those detailed by the IAB and MMA. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up...
Google Mobile Releases MMA-Compliant Ads Posted by Nathania Johnson Jul 10, 2008 In April, Google launched image ads as part of their mobile ad service.days later, the Mobile Marketing Association released new guidelines for mobile image ads.
Today, Google is announcing that their mobile image ads are compliant with the new MMA specifications. From here on out, though, we'll be accepting uploads only in the MMA-compliant formats. In April, Google launched image ads as part of their...
While mobile industry leaders differ on the need and implementation for mobile ad standards, most agree that innovation by both MMA and companies like Google are good for the industry. The new MMA guidelines are: x 50 pixels x 36 pixels x 28 pixels...
