SEO News

Mobile Marketing Ad Digital Advertising

RSS
  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform.

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining campaigns and taking context into account. The best thing marketers can do is to research and...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers...

  4. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Social video advertising - which sits at the intersection of social, mobile and video, the three hottest trends in digital marketing - has long been overshadowed by TV. SW: Facebook's video offering will accelerate the shift of ad spend away from...

  5. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that fit the format exactly. The biggest digital story in 2013 in my opinion was early in the year during...

  6. Search Revenues Hit $8.7 Billion in First Half of 2013

    Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow," said Randall Rothenberg, President and CEO, IAB. Mobile revenue increased by 24 percent from the first half of 2012 ($1.1 billion...

  7. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Act 1: Mobile is Behind Massive Growth in Digital Media Usage Getting into a more grounded discussion about mobile ad effectiveness often requires delving into more sophisticated topics like attribution modeling, marketing mix, brand survey lift...

  8. 3 Keys to Activating an Audience with Smarter Content

    OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...