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  1. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    But what retailers may not realize is that much of the personalization that’s happening today in stores is facilitated by the shopper using his or her mobile device in addition to online search to help them make a decision while at the store itself.

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Mobile/Mobile Marketing Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    With mobile devices growing in popularity, more conversions happen over the phone versus online. More than 70 percent of mobile searchers use click-to-call when getting to your website. The ultimate goal of search marketing is to identify...

  5. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. Advertisers can now see which mobile ad drove more...

  6. Google Informs Webmasters of Faulty Redirects for Mobile Users

    It’s no secret Google is pushing for sites to be more mobile-friendly. And that doesn’t always mean "just go mobile. There are technical considerations when implementing mobile solutions that can mean the difference between merely being accessibile...