As the percentage of users accessing content through a mobile device continues to increase, B2B marketers need to be sensitive to navigational limitations and conversion rates barriers mobile browsers create.
Advertisers can get ahead of the competition, grow their social footprint and extend their mobile reach by including Vine as part of an always-on content marketing strategy. With branded Vines four times more likely to be shared than video ads and...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. A good mobile experience (50 percent of mobile searches have local intent)
You should also take a look at the relatively new Google Keyword Planner, where you can get combined computer and mobile search volume results, as well as drill down beyond country levels. And then with earned media, which a what a lot of brands...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. Rich snippets provide the user with only the important I think if an...
Using the smartphone’s geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified distance of your location and send them a text letting them know about a specific promotion or daily...
Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. And what's interesting is that when you look at common Mobile marketing business objectives...
Social/Mobile/Local marketing (that thing people call SoMoLo) As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in the sphere of online marketing. This article will touch on two key changes in the...
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
Sales are the key to success of any company and social media is the key to business development in a mobile-social world. Social can take the marketing message deeper and with more engagement than most other marketing vehicles because social is...
Some will benefit most from local optimization; others are geared towards mobile search. Article marketing sites. Regardless, you don't have to be a big brand to employ cross-channel marketing efforts – and reap huge benefits in return.
I've been reading, and thinking, about the marriage of schema and Mobile. I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it.
Promoted Tweets also has several targeting options, depending on what level of advertising you're engaging in, and places your Tweets in users' timelines within mobile, desktop, tablet and laptop devices.
Twitter Cards helps to richly represent content within tweets across the web and on mobile devices. Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users...
Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over the past several months. It's also worth noting that creative video junkies with too much time on their hands aren't the only ones who are...
Adapting your marketing strategies accordingly can reduce your likelihood of panicking when you compare mobile to desktop performance and missing out on this crucial opportunity to promote your brand.
Periodically you want to do a search for your site, see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.
The best tools go even further, leveraging automation and scalability to empower national brands to maximize social, local search, and mobile results at the location level, but companies governed by regulatory bodies should have their requirements...
Ensure you optimize your site for mobile and tablet search. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy As Shari Thurow, Omni Marketing founder and SEO director, explained in a Level 433 interview:
