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  1. Cross-Device Measurement: Believe the Hype

    The more confidence a marketer has in the return of their ad spend, the easier it is to justify allocating more resources to that investment. User Email: The email of the user defined by the marketer.

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Consultant: Motoko Hunt, International Search Marketer, AJPR LLC Best Mobile Campaign: 360i and Red Roof Inn, Turning Flight Cancellations Into Hotel Reservations Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile Traffic Report

  3. Social Customer Service Secrets to Avoid Negative Search Results

    If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Pease, like every marketer, seemed to be, too. Thinking Mobile With the evolution of enhanced campaigns, we can no longer have mobile-only campaigns. In fact, our only options are to either opt out by decreasing our bids by 100 percent or go for it...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. As we're coming up on the one-year anniversary of Google...

  6. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Whilst we know it's important to understand the basics, we will also be covering more advanced tips, tools, and techniques to appeal to the more experienced Internet marketer. It's hard to pull out specific sessions, but some of my personal...

  7. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Aligning your content and optimization strategies is a key priority for modern-day marketer. Mobile is only the tip of the iceberg. Mobile I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in...

  8. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Telling a marketer that somewhere, something ranks No.is first base. As a marketer, Adams said he would make sure his content ranked first in a non-personalized way. Adams pointed me to a post on gShift's blog where they talk more about this, and...

  9. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content? Savvy SEOs know to track rank across search engines, mobile devices, local, and global...

  10. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    I tend to choose my words carefully when people ask me about the future of marketing (the discipline) and the future of the marketer (the professional). Data that lives in disconnected silos has little value to the marketer, since today's marketing...