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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Mobile Capabilities How will our pages be optimized for a mobile experience? Is the locator optimized for a mobile experience? Will the pages show up in mobile search results? What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by...

  3. How to Create a Social Media Editorial Calendar

    Social Mobile Messaging The explosion of tablet growth from front-runners such as the Apple iPad bring new items to the social media editorial calendar for mobile users. Creativity: Mapping out the topics first will help free up space for...