Last week, FairSearch Europe – a group that includes Microsost, Nokia and Oracle – launched an attack on Google for alleged anticompetitive practices on its Android mobile operating system. The mapping service claimed Google is giving its own Maps...
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. With more than 1 billion smartphone users around the...
Mobile Users posing questions as search queries generally have Google mapping to "how to" videos or images. The next step along the route to revenue looks at the "Consideration" phase where engagement – as well as other factors – can affect click...
SES London: To Better Engage, Brands Must Understand Mobile Customers - ClickZ Targeting With Mobile Search #SESLON - State of Search Mapping search to social is a must. Use a combination of organic and paid social media tactics to leverage the...
Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by...
But with the increase in mobile usage, Google may revive tags or a similar offering as a way to enhance the searcher’s experience and highlight participating businesses. More realistically, Google might implement a paid model for geo-targeted...
Social Mobile Messaging The explosion of tablet growth from front-runners such as the Apple iPad bring new items to the social media editorial calendar for mobile users. Creativity: Mapping out the topics first will help free up space for...
This is important as we continue to move into the post-PC era, where high-intent mobile shoppers aren't just purchasing items online but are armed with the computing power to bring pricing transparency into the store with them.
Google’s recent changes with regard to social signals and local search signify an important shift and focus on mobile search as, in parallel, mobile adoption rates surge. Local and Mobile Understand which keywords are trending on Twitter and...
Mobilize the content and make it location-relevant via mobile apps. The type of data is a potential goldmine for real estate, local, rating and reviews, mapping, and urban exploring and social mobility businesses.
Analyze the impact of mobile on your site. Don’t Ignore Mobile Mobile implications on organic site traffic and conversions are growing. Smart advertisers have begun customizing organic campaigns and content specific to mobile users.
Although this massive Street View update comes amidst Apple's iOS 6 mapping dramas, even those who upgraded to Apple's latest mobile operating system can take advantage of Google's new Street View features.
Google has updated the mobile version of its Maps application, which will allow users to access the Street View function on iOS devices. To make Google Maps even more comprehensive, accurate and useful, today we’re making Street View available on...
Mobile-Based Mapping Consumers are increasingly integrating mapping into their mobile lives and that behavior will only increase as location-based technology develops further. It would appear, however, that maps on mobile devices have become a much...
Google has stated publicly that 40 percent of mobile searches have local intent (much more within a dedicated mapping app). Though the sad fact remains that default "on deck" positioning usually wins out, Google still has lots of opportunity to...
If we can match that Twitter handle to an email address, and/or do a reverse append to match the email address to a name and physical address – there is now potential to do various forms of direct marketing, including onboarding info into a cookie...
China is now the world’s largest mobile market. Official stats released in February showed the country has more than 1 billion mobile subscribers. This means Sina’s mobile website would be integrated into Baidu’s mobile web search services...
With competing streams of data sources, developers must be able to filter data noise and distinguish accurate business points for local search results and other mapping features when they build mobile apps, social sites, or local directories.
Apple is reportedly planning to bundle a new Maps application with the next version of its iOS mobile platform. Once considered to be close partners in the battle against Microsoft, the two companies found themselves on opposite sides after Google...
A year later, when our mobile team started a project to collect basic WiFi network data like SSID information and MAC addresses using Google’s Street View cars, they included that code in their software—although the project leaders did not want...
