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  1. Integrating Owned, Earned & Paid Media For Better SEO

    Since most marketers have not fully mastered SEO, they miss this opportunity and often result to direct mail, media campaigns, paid search or other costly programs. The website, blog/RSS feeds, social media profiles, updates, mobile apps, guest...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    According to TailoredMail, women click 10 percent more often on mobile mail. It's a simple way to use SMS in a timely fashion and make it easy for the consumer to engage so you can begin that journey from an SMS and Mobile perspective.

  3. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    Acquisitions came from sectors key to Yahoo's future such as mobile, search, and mail. Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices.

  4. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    The panel will reveal how to drive e-mail opt-ins from social, how to increase social following from offline activities and how to use online partners to increase your social buzz. Mobile-social. If you are in any way responsible for driving brand...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  6. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    A: Google Catalog’s answer to this question via e-mail was “We understand these are important metrics for your business, but unfortunately we don't have them readily available. Q: Where does a publisher who is considering the Google Catalog...