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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The best thing marketers can do is to research and understand the trends in mobile consumer search and social behavior and the various ad options available in the market. Its acquisition of mobile ad exchange, MoPub, certainly added to the company...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. Suppose I perform my Black Rain Boots query on my...

  4. Reality Check: Google Isn't 'Killing' Organic Search

    As a mobile user, do you really want to go to the restaurant's website first when you're doing a local search? You see an ad unit taking half the page, and then a Google owned Zagat listing. In fact, according to the Mobile Path-to-Purchase study...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.

  6. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    It’s just a matter of checking a box that tells Google you want a given ad to run on mobile. The best way to optimize the ad experience for mobile users is to take advantage of ad extensions – essentially enhancements that will make your ad more...

  7. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. So, even if you do not target a local customer base specifically, mobile search provides an excellent opportunity to get in...