This revelation affects everything from targeting strategy to mobile ad creative. Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation.
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
Dinan cites local relevance as a primary reason for mobile ad engagement. Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusivelywhen performing research online.
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
It seems that many search marketers have not caught up to the mobile revolution, however. Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending; in the UK, mobiles account for 28 percent of paid search...
Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. Mobile optimization: Going hand in hand with local, optimized mobile landing pages are no longer optional.
Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location information and phone numbers in mobile ad campaigns can positively influence purchase decisions on both sides of the...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. They have the opposite problem of Google: Thousands of "feet on the...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) The New Inbox: The Intersection of Email, Mobile and Social Marketing I’ll be presenting a step-by-step process for...
A mobile search for pizza in the middle of the day should compel a different ad than a late p.m.search from home. It's been an imbalance between mobile search volume and advertiser demand that's kept ad rates low.
It’s just a matter of checking a box that tells Google you want a given ad to run on mobile. The best way to optimize the ad experience for mobile users is to take advantage of ad extensions – essentially enhancements that will make your ad more...
The name of the game was crafting bids and ad groups based on device-specific variances in anticipated search behavior (mobile users' local intent for example). But it's not so good for advertisers – especially early adopters who now have to wave...
There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad management, and competition from agencies' in-house platforms, as well as third parties.
Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. So, even if you do not target a local customer base specifically, mobile search provides an excellent opportunity to get in...
Marking an ad as "mobile preferred" gives Google some flexibility to judge which ads are more appropriate based on the user's situation. If the user is mobile, then they should see mobile ads regardless of a strict device type.
Ads Based on Context: Advertisers will be able to differentiate mobile preferred creative where an ad would appear if the query is from a mobile device. Mobile preferred creative will be a type of ad selection in AdWords.
