Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusivelywhen performing research online. Bill Dinan, president of Telmetrics, says mobile devices are often a staple in any online...
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
Baidu now has 100 million daily mobile search users. Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business.
It seems that many search marketers have not caught up to the mobile revolution, however. Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending; in the UK, mobiles account for 28 percent of paid search...
I suggest reviewing the video, image, and mobile sitemap extensions section. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website...
On searches that trigger Google local results, Google will mark links to its reviews as "Google Places Search", and also include the option to search local results on three "other relevant providers" to the right on desktop searches, or "Other...
Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. Mobile optimization: Going hand in hand with local, optimized mobile landing pages are no longer optional.
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. However, close proximity is more important in the UK, as 12...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. They have the opposite problem of Google: Thousands of "feet on the...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. We need to step up our offering to stay competitive in the Local space, so we are redoing a lot of the categorization and making big...
Search engines don’t crawl inside mobile apps to learn what it is or why people want to download it. The world of mobile apps is foreign territory to most online marketers. The content on the page around the mobile app needs to provide the context...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. With a new focus on local search, Facebook has upped the stakes significantly for multi-location brands.
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. The forward path of mobile search, increased...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
Adding to the importance of mobile, the Kelsey research group says mobile will exceed desktop search in 2015. Local intent keywords are mostly mobile, so you need mobile landing pages for these queries.percent of "bars" (places that serve drinks...
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. Search Engine Watch (SEW) asked the organizers of these Meetup groups five questions about hot...
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) The New Inbox: The Intersection of Email, Mobile and Social Marketing Facebook Graph Search and its Impact on Reputation...
