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Mobile Local Matters

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  1. Future of Search & Content Marketing: Expand Your Mindset

    Think Bank of America, said MacGurn: If users are searching for “B of A” on their mobile device, they’re not likely looking for an “about us” page; they’re looking for contact information. In fact, some industries sway towards a more mobile...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the SERPs. In 2014, rank means ensuring that you have complete visibility into how content appears in the SERPs...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    In 2015 mobile local search volume will surpass desktop local search for the first time. Mobile Global and Mobile SEO Mobile accessibility is transforming search. The convergence of social, mobile, and search marketing techniques and technology has...

  4. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    With the rollout of iOS6 and Android 4, a massive portion of mobile organic-search traffic appears as "direct" traffic in analytics. Those with their sleeves pushed up working day-to-day on SEO know the reasons why this is happening – searchers who...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. A significant part of that business involves being able to monitor the...

  6. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    Why Mobile Matters How do you take the concept of mobile marketing and make it both actionable and profitable? Driving Mobile Traffic: SEO s a recap of the information-packed session. Jason Wells (@jasonrwells), CEO, ContactPoint, started by giving...