Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Making your mobile search faster – Google Inside Search BlogGoogle adds...
They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms around SMBs; but not always the same product focus or swiftness to innovate local and mobile products.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
Advertising on mobile is big business. Mobile app conversion tracking presents unique challenges not found in traditional desktop browser advertising. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4...
With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in...
This has been seen through Google's GoMo effort and free mobile websites through partners like Duda Mobile. Just like when it changed mobile search ranking factors to bury non-optimized sites, Google is using the stick instead of the carrot.
Now, it needs to expand the use of its platform for mobile, social, and display advertising. McDonald thinks that, industry-wide, there will be a move toward integrating all kinds of mobile and display advertising with search on the same big...
Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. So, even if you do not target a local customer base specifically, mobile search provides an excellent opportunity to get in...
It suggests that you can pay for more followers through advertising in search, display, maps and mobile: Looks like Google is once again trying to sell local business owners who have created a Google+ page on the idea that AdWords Express will...
This will be a clear competitor to Google+ Local, Yelp, and other leaders in mobile local search. This will be most pronounced in search (already happening with Google mobile CPCs), pay per call, and other ad formats that align high consumer intent...
What is surprising is the number of advertisers who are neither engaging in mobile nor preparing for what’s to come.goals: If you aren’t trying mobile PPC, evaluate if this is feasible for your business based on market needs and resources.
In terms of local, according to Google, 20 percent of all Google searches had local intent and 40 percent of Google mobile searches have local intent. For many a marketer, 2012 was finally the year of mobile as mobile local advertising was forecast...
Most Liked: #Winner 72% of Consumers Want Mobile-Friendly Sites: Google Research by Miranda Miller Mobile Most Read: #Winner Mobile Landing Page Optimization by Angie Schotmuller Most Commented: #Winner Search & Mobile Marketing Trends: SEO...
If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. Dial into local mobile search. The biggest under the radar opportunity for local brands in 2013 is the explosion happening...
Google answered the call of advertisers looking to promote their apps for download with new Mobile App Extensions. Mobile App Extensions Mobile App Extensions This year saw a lot more aggressive monetization by Google, with several high profile...
Video, social, mobile, local rankings all require much than a singular technical approach. Since Google introduced its Panda and Penguin algorithmic updates, we've seen a seismic shift in the way that we work "with" search engines.
This will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage (Google says 50 percent of mobile search is local); and the native capabilities of the device (i.e.location targeting).
