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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Consider the Consumer When Developing a Mobile Paid Search Strategy The adoption of Internet-enabled mobile devices, both smartphones and tablets, has further cemented ours as a multi-device world. Mobile devices have taken a more central role in...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These feature responsive (mobile-friendly) design along with display opportunities for advertisers. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well-known brand names: Google sites...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    This reality combined with the fact that billions of us now carry with us media consumption and publishing devices (aka mobile phones), means we are continuously turned on, tuned in, and ready to share our story.

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).

  7. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Follow Mobile PPC Best Practices With people now spending 141 minutes per day on mobile devices, advertisers must optimize for mobile if they are to maximize their ROI. You can see the full study and accompanying infographic here (and also enter to...

  8. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Only six of the Top 100 Fortune 500 companies meet Google mobile requirements. In 2015 mobile local search volume will surpass desktop local search for the first time. Ask yourself why do visitors (mobile and global) come to your site?

  9. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and effective way to place one's message before an increasingly mobile and fluid market.