SEO News

Mobile Local Advertising Bia Kelsey

  1. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth. The frequent use of Facebook and Twitter on mobile devices will lead the sector to over $2 billion in revenue by 2017, according to BIA/Kelsey.

  2. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Earlier this week, BIA/Kelsey released its local advertising forecast, projecting $5.8 billion in revenue by 2016. Mobile advertising will also move down market to SMBs through a combination of self-serve tools, and local media direct...

  3. How Big Data is Fundamentally Changing Local Search

    At stake is a pool of local advertising dollars estimated at around $130 billion, according to BIA/Kelsey. Beyond the algorithmic changes that local search is likely to experience in the next few years and the changing of the guard we are...

  4. Will Local Make up 70% of Mobile Ad Spending?

    Last week, BIA/Kelsey released its latest forecast, projecting advertising to grow from $790 million in 2010 to $4 billion in 2015. Specifically, BIA/Kelsey sees the local portion of the total mobile ad market to grow from $404 million...