Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and Nearby (on Android). Users can also rate places they checked into by using Nearby in their Facebook mobile app (now...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms around SMBs; but not always the same product focus or swiftness to innovate local and mobile products.
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
Once you click on "Start now" you're taken to the set-up wizard where Google walks you through selecting your audience, creating your ad, setting your budget, reviewing your promotion, and checking out.
Including your phone number and location in the PPC ad itself will allow mobile users to easily click to call or click for directions to your location. Approximately 40 percent of all mobile searches on Google have local intent, and that number is...
If you're already testing mobile PPC, take it to the next level by incorporating display banners, mobile ad extensions, and fine-tuning conversion rates from mobile device sources. This tool will rely on Google's Display Ad Builder and Merchant...
Mobile and local ad revenue outlook Global and mobile search ad spends tops 3.2 billion in 2011 In terms of local, according to Google, 20 percent of all Google searches had local intent and 40 percent of Google mobile searches have local intent.
Most Liked: #Winner 72% of Consumers Want Mobile-Friendly Sites: Google Research by Miranda Miller Mobile Most Read: #Winner Mobile Landing Page Optimization by Angie Schotmuller Most Commented: #Winner Search & Mobile Marketing Trends: SEO...
Performance by targeted device (desktop, mobile, tablets, etc. Improve overall ad position (Ad Rank = Max CPC x Quality Score). This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and...
Owned media: This efers to location pages, mobile location pages, Facebook pages, Twitter accounts, Google+ Local pages, YouTube channels, etc. Ad types are increasingly diverse with mobile and social joining the display and PPC ranks.
Click to call ad extensions in AdWords work by adding a clickable business phone number in ads that appear on mobile devices with full Internet browsers. Use the intelligence from this data to create basic, mobile-only targeted campaigns, ads, and...
Using the Display Ad Builder and Google Merchant center, Google will update ads in a template with products from the merchant feed. Mobile ads can show up to two additional links. The enhanced sitelinks look like four other ads attached to the...
Along with locally relevant ad creative, it’s imperative that advertisers develop mobile landing pages specific to each store location, special event, promotion, or any other location specific campaign message.
Store locators also are nothing new, admits Kurtz, but a powerful tool within the largest mobile local ad network in the U.S. Last week, YP became the latest in that batch to develop not only better location targeting, but new ad units meant to...
Social, local, and mobile are definitely their focus and it is even more evident in Google’s latest rumored project, a small business service. More importantly, all Google local business listings will be merged and used across search, Maps, mobile...
Google Places have been swallowed up by Google+ Local Pages, merging all business listings into one to be used across search, Maps, mobile, and Google+. Smart mobile devices are expected to account for 25 percent of all paid search ad clicks in...
Google and others have already gone down this path, while showing strong performance for both call and click rates when localized content (including phone numbers) are present in ad copy.xAd and Duda Mobile meanwhile report high call rates from...
