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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent of consumers who were accessing a retailer’s mobile site were in the store (based on data that showed user by the store’s IP address).

  2. What is Mobile App Attribution & Why is it Important?

    Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user's device headers, including IP address, to connect a user from click to app install. When it comes to mobile advertising, there is always a...

  3. World IPv6 Launch: What it Means for Content Owners & SEO

    When you connect to the Internet, your computer or mobile device is assigned an IP address. The vast majority of IP addresses in use today conform to Internet Protocol version 4 (IPv4) and this is the standard that has been widely used on the...