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Mobile Internet Growth

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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  2. Social Media Monetization in a 'Mobile First' World

    In the past year, we have seen these dynamics play out in the social networking sector across a variety of companies at different stages of growth, maturity, and monetization. While the early phases of social media success tend to focus on metrics...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Russia, India, Brazil, and China all prove to be establishing a better base of mobile advertising due to the constant growth these countries are experiencing. The estimated online spending demonstrates the growth and importance of the industry in...

  4. The Multi-Platform Majority Has Arrived. Are You Ready?

    Although their growth trajectories have been steep, there is still considerable room for growth in both markets before reaching a level of saturation. For every complaint I hear about how impersonal everything seems with everyone's faces buried in...

  5. 6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013

    Mayer mentioned that mobile was one of Yahoo's areas of growth, noting that 350 million monthly active users are on mobile, which increased since she became CEO in 2012. Mayer was then asked of her time at Yahoo and the growth that has taken place...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    TrueView-only markets blew all the others away by driving 486 percent year over year growth in website visitation. Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but...

  7. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    And North America experienced a 111 percent growth in mobile ad revenue in 2012, according to IAB, with search ads being a key driver of that growth: The IAB cited several factors that contributed to overall global growth in 2012:

  8. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    The IAB noted this year's 14.5 percent increase in revenue was "slightly below the overall industry growth of 15.2%, likely due to a shift to Mobile Search, now captured in the Mobile format. So while "search" was "slightly below" industry growth...

  9. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Fairsearch Europe, which describes itself as "organization united to promote economic growth, innovation and choice across the internet" and made up of members including Microsoft, Nokia and Oracle, has filed an antitrust complaint related to...

  10. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S. Generation C is Powering YouTube's Growth Gunnard Johnson, Google's Advertising Research Director, posted a related story...