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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The adoption of Internet-enabled mobile devices, both smartphones and tablets, has further cemented ours as a multi-device world. Consider the Consumer When Developing a Mobile Paid Search Strategy Consumers are ready and willing to engage with...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    This reality combined with the fact that billions of us now carry with us media consumption and publishing devices (aka mobile phones), means we are continuously turned on, tuned in, and ready to share our story.

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and effective way to place one's message before an increasingly mobile and fluid market.

  4. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    According to Cisco, consumer online traffic (vs.business) accounts for 91 percent of all Internet traffic, 77 percent of mobile data traffic, and 80 percent of managed IP traffic. However, data is, and will increasingly become, especially powerful...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    The State of Mobile Advertising, Q1 2013 – Opera Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch

  6. Social PR Tips to Get Fit for 2013 Digital Marketing

    Smartphones are now the fastest spreading technology in human history, and – as Mary Meeker just reported – 13 percent of all Internet traffic now comes from a mobile device, up from 4 percent just two years ago,” said John Denny, VP Marketing...

  7. How Big Data is Fundamentally Changing Local Search

    Beyond the algorithmic changes that local search is likely to experience in the next few years and the changing of the guard we are witnessing as newcomers start to take local mindshare from the legacy players, it’s likely that both mobile and...