With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include...
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. A few reports on mobile advertising and usage.
In 2011, search advertising accounted for $14.8 billion (46.3 percent of all digital advertising). Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer After slamming Google AdWords for taking control away from customers, Bing says "…we do not...
YouTube announced it had reached the milestone in a preview of the presentation it plans to make to advertisers May 1 in New York City, during the digital upfront," according to Dawn C. This generation is defined by the Internet, mobile, and social...
As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
This means planning television and digital together to tell stories across devices and engage viewers with TV experiences not just TV shows. The web, social media, and mobile have evolved TV into a multi-screen experience that transcends devices.
Applications that incorporate data from all digital sources will become a strategic necessity. Meanwhile, 60 percent of consumers already consult their smartphone en route to or inside of a brick and mortar store according to Deloitte Digital.
Few markets are specifically catering directly to the new set of digital savvy 65-year-olds. In fact, one-third of the current population over the age of 65 has performed a search on their mobile device within the last 30 days and 78 percent of...
Smartphones are now the fastest spreading technology in human history, and – as Mary Meeker just reported – 13 percent of all Internet traffic now comes from a mobile device, up from 4 percent just two years ago,” said John Denny, VP Marketing...
Here are some of the ways smart digital types like you can turn the data into moneymaking apps and content: Post and promote the infographic on all your digital touch points. At all levels of government there is a strong drive for greater...
It’s obviously all focused on digital media, but cuts across a range of channels and industries, with an emphasis on large digital trends, for example: Digital Analytics Association Mobile Mobile Marketing Association
For now English remains on top of the pile, but foreign language marketing already represents a hugely important growth area in e-commerce and digital marketing. Said Google's Head of Mobile Advertising Jason Spero:
Speaking on the phone with SEW, Galli outlined the digital opportunity in Brazil. During the call, Margiloff chimed in, "We see Brazilian marketers being able to leapfrog the digital challenges that US, Asian and European markets have faced.
When the IAB released the IAB Internet Advertising Report for the full-year 2011, it demonstrated impressive 22 percent year-over-year growth for digital marketing and offered further excitement for digital marketers operating in just about every...
Global measured digital media spend, previously expected to grow 16 percent in 2012, will actually increase 18 percent, representing a 20 percent share of total advertising spend. Digital will grow markedly faster than global advertising as a whole...
Search advertising accounted for 46.5 percent (or $14.8 billion) of the $31 billion spent on digital advertising in 2011. The total represents a 15 percent rise in digital ad revenue compared to Q1 2011, when the total reached $7.3 billion.
When shoppers visit these businesses, Google wants them to use their Internet-connected phones like a digital wallet, earning loyalty points and making payments at stores that sign up for Google's new services.
Search advertising accounted for 46.5 percent of all 2011 digital advertising – in 2010, search accounted for 45 percent of online ad spending. The record $31 billion in 2011 digital ad revenues is a 22 percent increase over the $26 billion...
