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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    For example, after evaluating cross-device conversion, you could choose to use mobile earlier in the consumer journey, serving more awareness messaging than direct buying propositions. Facebook’s new tool can show that a customer saw an ad from an...

  2. Instagram: 10 Tips to Tell Your Brand’s Story 1,000 Words at a Time

    Be cognizant of users’ feeds and don’t publish content that can be seen as too self-serving, but rather content that is in the spirit of the community. How is Instagram, essentially a simple image-sharing app, readying to take the crown of largest...

  3. 'The Power of Google' Senate Hearing is Must Watch TV Today

    People should be watching the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights hearing on "The Power of Google: Serving Consumers or Threatening Competition? Google limits choice in the Android mobile operating system.

  4. SearchDay: Can Google Predict the Next President?

    QS and ad serving options Jun 26, 2008 I do a lot of ad testing but generally find ads with low CTR generate higher conversion rate and vice versa. Because of this, I have always left my campaigns to rotate ads more evenly under ad serving option.