SEO News

Mobile Internet Advertising

  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The adoption of Internet-enabled mobile devices, both smartphones and tablets, has further cemented ours as a multi-device world. Consider the Consumer When Developing a Mobile Paid Search Strategy Mobile devices have taken a more central role in...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the extensive mobile Internet usage throughout the country, mobile advertising is a great strategy for the massive amount of Indian startups. It was projected that 5 million tablets would be purchased in 2013 and that about 67 million...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. Ninety percent of consumers who have interacted with a...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    This reality combined with the fact that billions of us now carry with us media consumption and publishing devices (aka mobile phones), means we are continuously turned on, tuned in, and ready to share our story.

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and effective way to place one's message before an increasingly mobile and fluid market.

  7. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Mobile ad spending needs some context to understand its potential, and Mary Meeker's annual Internet bible offers exactly that. All of these complex solutions exist to answer whether mobile advertising is effective and to quantify how effective it is.

  8. Integrating Owned, Earned & Paid Media For Better SEO

    More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are the least trusted form of advertising communications. The website, blog/RSS feeds, social media profiles, updates...

  9. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    How did mobile ad revenue stack up against all Internet ad revenue in the 2012? Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB).