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  1. Android’s New Feature Paves Way for Apps Replacing Web

    This transition from Web to native dominance will certainly lead to a new generation of SEO: a world where traffic and attention is spread across an ecosystem of traditional websites, mobile apps, and various Internet-connected devices.

  2. Social Customer Service Secrets to Avoid Negative Search Results

    The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready. As a means to minimize the chances of exploding a can of bad publicity worms over the Internet, take...

  3. The NSA Has a Hush-Hush Google-Like Search Engine

    It can also share location information culled from mobile phones. The news website reports that the system is capable of handling 2 to 5 billion new records every day, and makes sense of email, phone call, fax, Internet, and text message metadata.

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. It can often happen if a browser is out of date, like Internet Explorer, for example. Up first was Jordan Kasteler (@JordanKasteler) of Red Door Interactive.

  5. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. Advertisers can now see which mobile ad drove more...

  6. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. When it comes to riding the mobile wave, marketers must use...

  7. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile Exceeds PC Internet Usage for First Time in History In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage. Mobile is preferred over the PC for executives conducting...

  8. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    It's hard to pull out specific sessions, but some of my personal highlights on the SEO side would be hearing how Jackson Healthcare have tackled the mobile challenge; or if you're deep into the SEO side of things, the SEO Diagnostics session from...

  9. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    The current reality is that the systems that deliver content and ads to websites and mobile devices are highly commoditized. Internet Would No Longer Offer Level Playing Field On May 15, the Federal Communications Commission (FCC) voted in favor of...

  10. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    Consumer rights law firm Hagens Berman filed the lawsuit May 1 on behalf of two Android smartphone users who alleged that Google "illegally monopolized" the internet and mobile search market in the US.