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  1. Social Customer Service Secrets to Avoid Negative Search Results

    The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready. They send customers who have booked a trip a link to 27 Things to Do Before Leaving Home.

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. They de-indexed the Groupon site and McKenna warned: Don’t try this at home. Up first was Jordan Kasteler (@JordanKasteler) of Red Door Interactive.

  3. Google Informs Webmasters of Faulty Redirects for Mobile Users

    This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site they are trying to access. Google sent an email telling a site to stop redirecting its mobile users...

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Let's look at why brands should provide content based on the user, rather than their mobile device. Because on-the-go users expect quick information, we're seeing the rise of dedicated mobile websites that present only essential information for...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  6. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. Businesses that fail to offer optimized mobile...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    Mobile Device Here's how you would target site content to mobile phone visitors: Home page content By creating a dynamic web experience through personalized content, you can quickly move customers to conversion, which can dramatically shorten the...

  8. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Coupons: Shoppers in physical stores redeemed many coupons using a mobile device. Sixty-one percent redeemed a mobile coupon from their smartphone while doing an in store checkout. Sixty-nine percent of shoppers are doing their own research at home...