Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...
Mobile and social have been among the most talked-about subjects for the last couple of years. It's a simple way to use SMS in a timely fashion and make it easy for the consumer to engage so you can begin that journey from an SMS and Mobile...
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
While Vine was acquired by Twitter and released in January 2013, consumers have instantly jumped all over this mobile app, making it a top free download app in the iTunes store for weeks. Lowe's Vine accounts focuses on home improvement and life...
Over 70 percent of the traffic on the BuzzFeed site is shared over social media networks and nearly half on mobile, the company says. In keeping with this group's interests, Steinberg said, the videos will be under two minutes – as they are most...
Interestingly, a recent study by IAB reports that "mobile" doesn't mean "remote," as mobile activity happens most often in the home. Do you tend to make more purchases on your mobile devices during your commute or when you get home to your laptop?
Periodically you want to do a search for your site, see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.
They could be on the go and reach for their smartphone, in a meeting and turn to their tablet, or at home and make a conscious choice between the two – either way, that decision that then drives all subsequent mobile purchase related activity.
Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition to making it one of their primary channels to research products. A recent survey by Telemetrics and xAd showed that 50...
The new Stream Ads will also appear in Yahoo's mobile and tablet apps, giving brands a path to reach consumers across all three major platforms with a single ad buy. Stream Ads, the new ad product, is already garnering interest from various...
Repurposing your core content in this manner gives you more visibility, better reach and opens up your content to be viewed on computers, tablets, and mobile phones. So for our “yoga for new moms” example, the posts could be about the benefits of...
Your recommendations have been made, you've put together a full raft of necessary and valuable modifications that need to be made to get the site upwardly mobile as soon as possible. He'd listened to what I'd said, about how having multiple URLs...
MOBILE Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business. Enhanced campaigns improvements for Google+ and mobile apps – Inside...
While general trends prepare companies for what's on the horizon, mobile content strategy should be based off of current user patterns. Depending on audience size and behavior, it might make sense to create mobile-specific content, as the Guardian...
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...
The State of Mobile Advertising, Q1 2013 – Opera MOBILE A few reports on mobile advertising and usage. Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With...
And of course there's the other mobile topic on everyone's mind: Facebook Home. They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms around SMBs; but not always the same product focus or swiftness to...
The report of growth for mobile social advertising revenue comes as Facebook begins to roll out its Facebook Home app. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth.
The average mobile Facebook user checks their Facebook app up to 12 times a day, but the average mobile user checks their device’s home screen 100 times a day. Because of Android’s open architecture, Facebook didn’t have to partner with Google on...
