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  1. Introducing the Local Marketing Adoption Curve

    With clean, accurate data being pushed out to the entire ecosystem, you will ensure continued data health that will translate into accurate listings. Because local truly puts the customer at the center of cross-functional corporate marketing...

  2. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    One interesting statistic is that the health and beauty sector increased 12.9 percent while their actual visits went down by 2.9 percent. This highlights that is even more important for a website owners to ensure they have a mobile-friendly website...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Regularly keeping track of your quality score is a good practice to consistently measure the health of your account. The daily budget cap could be limiting you; perhaps the settings are targeting computers as well as mobile devices and tablets...

  4. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable health care centers, schools, etc.to advertise via the Google AdWords platform. Your ads can only appear on Google.com search (even though AdWords typically...