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  1. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    One interesting statistic is that the health and beauty sector increased 12.9 percent while their actual visits went down by 2.9 percent. This highlights that is even more important for a website owners to ensure they have a mobile-friendly website...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Regularly keeping track of your quality score is a good practice to consistently measure the health of your account. The daily budget cap could be limiting you; perhaps the settings are targeting computers as well as mobile devices and tablets...

  3. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable health care centers, schools, etc.to advertise via the Google AdWords platform. Your ads can only appear on Google.com search (even though AdWords typically...

  4. Why Quality Score is One of the Least Important AdWords Metrics

    Quality scores, he avers, are to CPC what cholesterol is to heart health: A single number related to the end goal, but not a cause of it. Yet the marketing scare tactics have us all running around trying to manipulate our cholesterol through drugs...

  5. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    Additionally, crowdsourced information doesn't usually produce a wealth of detail for less popular geographies and industries beyond entertainment, travel, and health/beauty. With competing streams of data sources, developers must be able to filter...