Ensure you optimize your site for mobile and tablet search. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the...
So now getting in to measuring mobile apps in Google Analytics (GA), Craver mentioned they have mobile app tracking that's still in beta, but you can sign up for it. And hopefully your company has at least started to build out a mobile strategy to...
Though a more SMB-rich marketplace serves Google, it doesn't necessarily preclude the program's merits, argued Shuki Levahi, CEO of mobile site development and optimization firm Gumiyo. A mobile search for pizza in the middle of the day should...
Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
When users are searching on mobile devices, Google will show a mobile icon indicating to the searcher that those sites are mobile friendly. A responsive theme will automatically adjust the layout, menu items, and images to render nicely on desktops...
Are they coming from mobile – what device? Dig into the social reports in Google Analytics to understand who is already talking about your brand. Creating a data-friendly culture, one where people are excited by numbers and don't fear them, takes...
Marking an ad as "mobile preferred" gives Google some flexibility to judge which ads are more appropriate based on the user's situation. By removing advertiser control at a keyword level we might see mobile CPCs rise, pushing up Google's revenues...
Q: Where does a publisher who is considering the Google Catalog platform look to find out how many unique visits the Google Catalogs page is getting on desktops every month and/or how many mobile devices are accessing the Google Catalogs...
Being mobile friendly is ideal, but being mobile usable is critical. Is Your Website Mobile Usable Furthermore, mobile usability does not necessarily mean from a design compatibility and accessibility standpoint, in many cases it means is the...
Blekko's approach that the mobile and desktop search experiences should be different is in stark contrast to that of Google's. Number two search engine, Bing, also feels mobile search should be different from mobile search.
Sixty-seven percent of mobile users say they’re more likely to buy a product or service from a site that is mobile-friendly, according to Google. Approximately 40 percent of all mobile searches on Google have local intent, and that number is only...
Most Liked: #Winner 72% of Consumers Want Mobile-Friendly Sites: Google Research by Miranda Miller Mobile Most Read: #Winner Mobile Landing Page Optimization by Angie Schotmuller Most Commented: #Winner Search & Mobile Marketing Trends: SEO...
This tool allows users to check what ads are showing in different locations (whether it's specific cities in the U.S.or even international locations) or on specific device types (mobile, tablet, desktop, etc.
Google answered the call of advertisers looking to promote their apps for download with new Mobile App Extensions. Mobile App Extensions Mobile App Extensions This year saw a lot more aggressive monetization by Google, with several high profile...
This will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage (Google says 50 percent of mobile search is local); and the native capabilities of the device (i.e.location targeting).
It was a peculiar thing to say, given Google’s GoMo initiatives and their insistence that webmasters make their sites mobile-friendly. Why, it was only in July this year that Google’s own research told us 75 percent of customers prefer a mobile...
Microsoft is betting on its next version of its mobile and touchscreen friendly OS, Windows 8, which will be released October 26, to propel it further into the online and mobile computing markets. Some financial analysts think the news is related...
This allows users to load the charts on their mobile devices and view the results without scrolling. Google Insights for Search, their tool for comparing search data over time, has been merged into their trending topics Trends tool.
To that end, Yahoo will be more friendly with partners in mobile, hardware, social networks and more. Part of that investment will almost certainly focus on mobile apps, according to BusinessInsider. She aims to increase both the number of users...
A recent Google survey of mobile users found that 72 percent of mobile users say it’s important to them that websites are mobile-friendly, yet 96 percent have visited a site that doesn’t work well on their device.
