It talks about putting a team together and how to find resources like industry news and search conferences. Search results are customized based on a user's location and mobile continues to change the game.
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in multiple formats to dominate the new Google SERP results across image, video, places, news and social media results.
Industry research suggests that many consumers turn to specific mobile apps to conduct vertical searches (e.g. It is in the app environment on mobile devices where I think Graph Search has the greatest potential to reach critical mass and...
Mobile Search We have seen statements from Google that on links embedded in a news release and how much it counts towards rankings. Mobile marketing is becoming increasingly important every year, and that trend will continue in 2013.
Short industry-related articles and news information. Think about how Google Penguin has impacted SEO and how mobile and social continue to impact the customer experience online. On the search results side of the equation, SEO reporting vendors...
In fact, one-third of the current population over the age of 65 has performed a search on their mobile device within the last 30 days and 78 percent of individuals who were exposed to an online video ad performed a branded search for the...
That post was huge news in our industry too. Secondly let's look at an SEO industry example to show us that traditional news isn't always what's going to be the most newsworthy for the audience. There's also a mobile app.
Google’s recent changes with regard to social signals and local search signify an important shift and focus on mobile search as, in parallel, mobile adoption rates surge. Local and Mobile We're in an industry that is now 15 years old and growing...
During hurricane Isaac, Google worked with NOLA.com radio station to do the same thing, but also found that 20% of search queries came via mobile devices from people looking for Geo information, shelters and evacuation routes.
Much like paid distribution press release services, PitchEngine’s free version publishes to search engines, social media news sites, mobile/tablet users and offers an email sharing feature. While news consumption continues its shift to search...
Now we all know that Google likes a change and much has been written about change and the convergence of search (text, images, video, social, shopping, news, local) social media and content marketing.
Now, you know that millions of people are using mobile devices every day, but did you know that dozens are still using rotary phones? April Fools 2012: Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa
There is no doubt Yandex will face many challenges ahead in the face of browser wars, mobile operating systems and even new competition beyond Google. The search industry is one of the most competitive in the world and has been for many years and...
The biggest SES event of the spring, SES New York, will bring together more than 4,000 online marketers, more than 100 exhibitors, networking events, parties, and 70 educational online marketing sessions covering topics such as SoLoMo (social...
