Rich snippets provide the user with only the important I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it”
It would seem Google would prefer SEO teams to focus on simple technical matters that relate to delivering the right content from the desktop website at the right time in the right format, rather than forcing users to navigate an experience...
Social/Mobile/Local marketing (that thing people call SoMoLo) Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010, respectively.
Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. Google’s advice on properly configuring your mobile site: “Try to test your site on as many different mobile devices and operating...
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
Sales are the key to success of any company and social media is the key to business development in a mobile-social world. Sites like the Google+, Digg, Reddit, Stumbleupon, YouTube, Flickr, Facebook, Twitter, LinkedIn, Pinterest, to name a few can...
Some will benefit most from local optimization; others are geared towards mobile search. As Google matures as a search engine, silver bullets are becoming rarer and rarer. Every major Google algorithm update is followed by weeks and weeks of posts...
I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it. I've been reading, and thinking, about the marriage of schema and Mobile.
Periodically you want to do a search for your site, see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.
The best tools go even further, leveraging automation and scalability to empower national brands to maximize social, local search, and mobile results at the location level, but companies governed by regulatory bodies should have their requirements...
Ensure you optimize your site for mobile and tablet search. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy Vice versa, websites that are well optimized can look outdated, less engaging for the user and, given the...
Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any devices with...
Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your retail accounts. Google's Mobile Search Moments research reported that 73 percent of mobile searches...
Search results are customized based on a user's location and mobile continues to change the game. The third edition adds information about connecting with Pinterest and Google+ as well as all the new Facebook sponsored stories and Ads and other...
While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard?
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Feeding content to Google+ from a YouTube channel or Pinterest board is a good idea. When your content is placed on Google+ it has the chance to...
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
Tolerance for irrelevant content and slow/bad site-search functionality is much lower for mobile shoppers. You can compare the behavior of your authenticated users on mobile and web to learn about their preferences, and then try to apply it to...
Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and Nearby (on Android). Users can also rate places they checked into by using Nearby in their Facebook mobile app (now...
