The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. A marketer can run a targeted ad by location, industry, title, company and other specific demographics.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Short industry-related articles and news information. Think about how Google Penguin has impacted SEO and how mobile and social continue to impact the customer experience online. Blog post development.
Much like paid distribution press release services, PitchEngine’s free version publishes to search engines, social media news sites, mobile/tablet users and offers an email sharing feature. While news consumption continues its shift to search...
Integrating Facebook Connect to mobile applications is a key way of generating free advertising via the news feed. They tout themselves as the SEOmoz for mobile and have created a series of iTunes/Google Play compatible ASO tools to track rankings...
Now, you know that millions of people are using mobile devices every day, but did you know that dozens are still using rotary phones? April Fools 2012: Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa
Seek out mobile marketing industry statistics regarding popular devices and demographics to appropriately target your audience. I recently spoke at SES New York on best practices for mobile marketing with QR codes.
The redesign should be rolled out over the coming weeks but mobile web visitors, Twitter for iPhone users, and Twitter for Android users can see the change now. Twitter’s much-anticipated redesign launched last week, causing quite a bit of industry...
Google limits choice in the Android mobile operating system. In a blog post, "Blekko's not afraid of Google, why is Washington? People in our industry need to watch this hearing, as should the generic public, to understand exactly what this company...
On mobile handsets for example, Daum will be able to offer voice, music, object, and barcode search. Naver is Korea’s biggest search site and a typical homepage is filled with news, information, and online shopping.
Google Mobile Ads BlogGoogle has many useful blogs but this is a particularly useful one. Mobile advertising is increasing in importance but is still a developing platform. While you have to pay for industry-specific insights and research, Hitwise...
Delivering Mobile Branding at Scale with DoubleClick Rich Media - Google Mobile Ads Blog DoubleClick can now serve rich media ad into AdMob. Newest Stats on Mobile Search - ClickZ Another one for the bookmarks.sets of mobile behavior stats put into...
Lawmakers Aim Mobile Privacy Push at Apple, Google - BloombergYour phone is not a phone. Launch a mobile business with The Guide to the App Galaxy - The Official Google BlogGoogle release guide to building a mobile app business and crowdsource...
Better CTR on mobile search according to Efficient Frontier. CTR from mobile search is three times higher: study - Econsultancy Location-Based Marketing: The Convergance of Social and Mobile - ClickZ Google leases new campus across Hwy.in Mountain...
Google Search app for iOS, now even faster and easier to use - Google Mobile Blog Google Commerce Search Arrives in Italy, Spain and the Netherlands - Google Enterprise Blog What you should know about click fraud - Google Australia Blog
Google and Digitas collaborate to drive original mobile marketing insights and research - Google Mobile Ads Blog Marketers increase spending on local and mobile search: report - Econsultancy Remembering fallen journalists on video - Official Google...
Getting 'mobile-ready' part 3: Experimenting with landing page design - Google Mobile Ads Blog New ways to discover great apps on Android Market - Google Mobile Blog A better app for your mobile browser - Twitter Blog
