The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. A marketer can run a targeted ad by location, industry, title, company and other specific demographics.
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
Fairsearch's lead lawyer Thomas Vinje claimed that Google is using its mobile software as a "deceptive way to build advantages for key Google apps in 70 percent of the smartphones shipped today," adding that Android hardware makers have...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
This generation is defined by the Internet, mobile, and social – consuming content when and where they want. Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering...
Advanced options and filters allow you to refine by locations and languages and by desktop or mobile. It also provides the number of impressions for a time period with Average Bid and Average CPC for ad placements on the top and sides of search...
Not only have web users developed ad blindness but Google has also started penalizing pages that have too many ad units above the fold, and hint: they are looking for standard ad unit sizes. Websites can still be effective as long as content can be...
If you're already testing mobile PPC, take it to the next level by incorporating display banners, mobile ad extensions, and fine-tuning conversion rates from mobile device sources. This tool will rely on Google's Display Ad Builder and Merchant...
Facebook Page Post ad units are the most underused type of Facebook ad yet are extremely powerful in driving cheap traffic to external sites (like a blog). If you’re in the digital marketing world you know the keyword drill – visual, social, mobile...
Google answered the call of advertisers looking to promote their apps for download with new Mobile App Extensions. Every year, Google introduces new ad formats, changes AdWords settings and introduces a few high profile tests into the wild.
On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer's site, an increase of more than 70 percent over 2011, according to IBM. Mobile sales reached close to 13 percent, an increase of more than 96 percent over...
We know marketers want simple tools that help them seamlessly integrate mobile into their marketing and measurement, and that’s our focus,” Singer wrote in the blog post summarizing their findings. Google Analytics are making mobile measurement...
And AdWords educators and consultants encourage this obsession by writing myriad blog posts deconstructing Google’s ad rank algorithm. Continually test and improve your ad copy so your ad is more likely to earn money from Google than your competitors.
Bringing TrueView video ads to mobile devices will make it easier to create and manage multi-screen campaigns and will give you additional reach," noted the Google Mobile Ads Blog. YouTube's pay for engagement ad model, TrueView, is now available...
Mobile optimized sites are a win-win for Google, as helping to improve the user experience also helps Google boost their mobile ad revenue. The Google Mobile Ads team is involved, of course; they wrote on the GoMo blog that 61 percent of users are...
Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through the AdWords platform. In a blog post, Jonathan Alferness, Google director of product management, mobile, noted that...
