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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Netflix are prime examples of the successful application of personalized content. Mobile Device Here's how you would target site content to mobile phone visitors: Having personalized content geared toward the searchers query on the page...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    If you’re unfamiliar with the AdWords Grader, the application connects with your Google AdWords account, downloads specific reports, and analyzes them to provide insight into the following: Originally released in 2011, the new version has updated...

  3. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Put another way, the online marketing team found it could increase ROI from Facebook mobile application promotion by 130 percent, just by changing its approach and optimizing to new metrics. Targeted Facebook users will be served a "suggested...

  4. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Once the engine is reasonably confident, the BloomReach Mobile application will begin to incorporate behavior from the website into the mobile experience through 'Just for You' dynamic categories and even the priority of search suggestions.

  5. Pros & Cons of the Top Mobile App Tracking Methods

    The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad...