I can see a great application of this being to easily add geo or purchase modifiers to a campaign. Between now and the next few weeks, Google is rolling out ad group level mobile adjustments. Mobile specific sitelinks open up opportunities for...
The Google+ Hangout real-time video application is another major bonus to Google+ as a B2B social network. The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do.
The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. First launched as part of the Jelly Bean update, Google Now serves as the personal...
That said, Flurry excels in application engagement – you can define as many custom events as you need. For example, are your users leaving product reviews, referring the application to others, etc. So now getting in to measuring mobile apps in...
Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. Here are the discussion highlights with leading experts in the mobile industry: Eric Litman...
The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad...
Q: Where does a publisher who is considering the Google Catalog platform look to find out how many unique visits the Google Catalogs page is getting on desktops every month and/or how many mobile devices are accessing the Google Catalogs...
There is a Google Catalogs application for iOS and Android tablets. The new Google Catalogs is interactive and mobile. Now that Google Catalogs is integrated into Google Shopping, the catalog platform is more relevant than ever to merchants.
The current model of segmented analytics systems for different types of interactions and devices (web analytics focused on pages, mobile analytics focused on application interaction, social analytics focused on likes/tweets/retweet) won't generate...
Description: A free software application that allows you to quickly and efficiently create search, display, and/or remarketing campaigns. Description: A spreadsheet application/software that allows users to make calculations, graphs/charts, pivot...
With millions of apps available on iTunes and through Google Play, getting your application to stick out above the rest is quite difficult. Incentivized traffic is a great way to get your application in from of millions of people each week.
It's accessible via Google's web application, so iDevice owners can simply point their web browsers to maps.google.com. Although this massive Street View update comes amidst Apple's iOS 6 mapping dramas, even those who upgraded to Apple's latest...
Google has updated the mobile version of its Maps application, which will allow users to access the Street View function on iOS devices. Apple opted to remove the Google Maps application from iOS in favor of its own mapping application.
Unlike Google, Apple has total access to everything that happens within the confines of an application, which means there’s a boatload of data to determine user appreciation. Use conversion optimization techniques and push notifications to ensure...
Some examples of “reminders” would be a sales event, a store opening, application deadlines, or even happy hour specials at a local pub. Mobile ads can show up to two additional links. In the future world of Google AdWords, ads will contain dynamic...
From these location-specific mobile ads, customers can then click through to the retailer’s mobile application or website where they can engage further, enhancing their entire in-store experience. Once a mobile holiday shopper has been driven to...
To apply for the Conductor Foundation 2013 SEO grant, download the application form here and email the completed form to [email protected] The support is well worth it for non-profits, she said, noting that, “.if we invest in mobile...
Someday it may even power digital billboard advertising, neurological advertising or any other futuristic marketing application you can dream up. The systems house data in one spot for simple and effective updates to be made, and they turn these...
Earlier this year, the company unveiled a new Maps application for iOS which replaced the Google Maps app. While the move will bring an end to the embedded YouTube player on iOS 6 devices, users who run iOS 5 and older versions of the platform will...
Google+ is a late arrival to allow the social magazine access to the Google+ application programming interface (API), trailing behind the likes of Facebook, Twitter, Instagram and Tumblr. One of these is the mobile clients we have just released.
