B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
Embracing call analytics solutions to effectively track the ROI of offline response to digital actions will be essential to optimizing campaigns. In other words, despite grumblings from larger advertisers, could Enhanced Campaigns' forced platform...
An IPO windfall could give it the resources to expand into a full-service digital campaign management platform. Now, it needs to expand the use of its platform for mobile, social, and display advertising.
It’s obviously all focused on digital media, but cuts across a range of channels and industries, with an emphasis on large digital trends, for example: By Media Platform Skillshare is a platform for anyone to teach and find an audience.
Google believes the extended platform integration will boost demand for mobile advertising. Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through the AdWords platform.
Google AdWords picks up steam as a key adoption platform. Facebook offers an advertising platform with unprecedented consumer targeting. Conventional wisdom suggests that a decade ago, digital agencies emerging from the ashes of the dot-com bust...
Yahoo also gets a lead generation fee for every customer it refers to email firm Constant Contact and digital marketing platform OrangeSoda. Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage...
Note that when Yahoo Japan converted to the Google ad serving platform from Bing/Yahoo, CPC rates dropped significantly. The U.S.paid search market grew 16 percent YoY in Q1 2012, according to the Adobe Systems Global Digital Advertising Q1 2012...
And mobile advertising has finally come to the eight-year-old digital giant, as a premium ad buy also renders in mobile users' new feeds if they or their friends have liked a brand. The digital giant said at fMC this week that its Page Insights...
Google Senior Vice President, mobile and digital content, also announced in a blog post that the number of applications available in the Android Market have tripled from 150,000 last year to 450,000 this year, and more than 1 billion app downloads...
Keep in mind that Apple has been smart to leverage the popularity of their mobile devices to take the lion share of app sale commissions, digital media sales and rentals, and books and magazine subscriptions.
Rebecca Lieb, digital advertising analyst for Altimeter, commented that "the enormous ecosystem of companies in the 'Facebook economy' agencies, technology providers, and API-dependent plays such as Zynga, indicate that more than Facebook is...
CalmSea is a technology platform that enables you to create a conversion-based offer that can be accessed via a website, email, tweet, mobile device or Facebook page. As digital marketers, we’re frequently reminded magic formulas don’t really exist.
The man behind the innovation and success of Apple's products, Jobs managed to create one of the planet’s most successful and leading-edge tech companies, transforming the way we experience music, movies, and mobile communications in the digital age.
A proliferation of mobile inventory is infiltrating exchanges, and the introduction of new app inventory into the large DoubleClick exchange could help bring scale to advertisers looking to buy cross-platform.
What Does Amazon Know About Digital Advertising? Amazon is a retailer that was born from digital and truly “gets it” – and that’s before we mention the Kindle. Digital companies live and die by their audience share, the data they hold about them...
Tech has exhausted the limits of the PC as a platform and the future will center on the mobile devices,” Google Chairman Eric Schmidt has predicted. The PR Check ins: Facebook Places, Foursquare, and now Google+ can spread the digital word better...
Mobile advertising is increasing in importance but is still a developing platform. Your company cannot afford to ignore the micro-blogging platform Twitter. Marketers should also keep an eye on research from comScore, another digital marketing...
