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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Kim said he created the tool to answer key questions PPC managers have, like, How am I doing? Kim said PPC managers across the board use the AdWords Grader, including agencies. Search marketing software and service company WordStream recently...

  2. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Overall, the change brought together a better focus for PPC managers around the customer's user experience and is now a positive part of search manager's daily lives. The expansive growth of mobile traffic in 2013 has led to some major changes and...

  3. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Some of these same features, however, have a few nasty tricks up their sleeve that can throw PPC managers off course. Click to call ad extensions in AdWords work by adding a clickable business phone number in ads that appear on mobile devices with...