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Mobile Google Ad Marketing

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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    If you do a search ad buy in Google, almost by default it’ll include desktop and mobile," says Laszlo. However, Joe Laszlo, senior director of the mobile marketing center at IAB, believes that there is plenty of overlap in mobile and desktop ad...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics. But desktop was a breeze compared to mobile. Trying to click through 30 component pages on your mobile phone will...

  3. The Evolution of SERPs and User Behaviors

    Mediative suggested this was because mobile devices have trained uses to scan vertically rather than horizontally, which is valid, but more so I think people have just gotten to know Google over the past nine years.

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    More than 70 percent of mobile searchers use click-to-call when getting to your website. With mobile devices growing in popularity, more conversions happen over the phone versus online. The problem is many users don’t call from the ad; they click...

  5. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. Advertisers can now see which mobile ad drove more...

  6. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. When it comes to riding the mobile wave, marketers must use...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending...

  8. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    My hypothesis going in was the mobile click-to-call rate would be much higher than any of the other device types, given the user experience that a smartphone provides. You can see from the indexed impressions by time of day chart that computers are...

  9. How Vine Has Changed the Video Landscape in Just 12 Months

    And mobile video will increase 16-fold between 2012 and 2017. Video sharing on mobile is rocketing. In fact, according to a recent study from Cisco, two-thirds of the world's mobile data traffic is expected to come from video by 2017.