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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The best thing marketers can do is to research and understand the trends in mobile consumer search and social behavior and the various ad options available in the market. Its acquisition of mobile ad exchange, MoPub, certainly added to the company...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  3. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    When prospective customers visit your website after seeing a compelling television ad or finding your organization on Google, the website's role at this point is to enhance your brand, build value in the product or service you provide, and...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Cutts was pretty clear that with the significant increase in mobile traffic, not having a mobile-friendly site will seriously impact the amount of mobile traffic Google will send you. If your site is slow on mobile phones, Google is less likely to...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Get to Know Google Mobile Ad Types to Better Connect When it Matters Most Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app ads, and extensions for offers, calls, location, and more.

  6. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Oh, and make sure it's in a mobile-friendly "to go" cup! The contrived billboard type Facebook posts and robotic Tweets may have been sufficient yesterday but today's top brands are acting more like publishers, staffed with social editors in a...

  7. Mobile Ad Revenue Outlook: Local Search Leads the Way

    In this way, search's fate as a mobile ad format is tied closely to the "apps vs.mobile" web debate that faces app developers and publishers. Facebook News Feed Ads), most mobile ad formats today fall into the main categories of search, display...

  8. Google Plans to Combine Mobile & Desktop Ads

    The short of it is mobile ad formats are different and quite frankly, people are using it in a different way and advertisers are not convinced they should be bidding up for keywords the same way on mobile the way they do on desktop," MorningStar...