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  1. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. Smartphones are now the fastest spreading technology in human history...

  2. SearchDay | Social Media Madness -- The Sweet 16

    Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. SEW EXPERTS: LOCAL & MOBILE SEARCH With mobile Web publishers, Google...

  3. SearchDay | 4 Ways That Facebook Can Make Big Money

    Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. The version is Clickable Pro 2.0 and includes: Emerging Google Ad Formats â”” including Image...

  4. SearchDay | Breaking the Norm with Search

    Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. This allows developers to monetize their apps via a...

  5. SearchDay | 7 Social Media Predictions for 2009

    Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Lies, Damned Lies, and Statistics LOCAL & MOBILE...

  6. SearchDay | Canaries in the SEM Coal Mine

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Yellowbook Launches G1 Mobile Application Posted by Nathania Johnson Oct 30, 2008 Local business publisher Yellowbook has launched a new mobile application for the G1, the brand...

  7. SearchDay | Link Marketing: What Google Can Teach You

    No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Street View and Walking Directions Added to Google Maps for Mobile Posted by Nathania Johnson Sep 18, 2008 Google has added Street View and...

  8. SearchDay: Link Building via Word-of-Mouth

    BRAND EQUITY While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities.

  9. SearchDay: Creative Messaging in a Direct Response World

    BRAND EQUITY A look at Google Trends comparative data can help guide companies in making strategic decisions. Google Updates BlackBerry Search Results Pages Posted by Nathania Johnson Jun 27, 2008 Two weeks after launching faster pages for mobile...

  10. SearchDay: Can Google Predict the Next President?

    BRAND EQUITY A look at Google Trends comparative data can help guide companies in making strategic decisions. Apartment Guide Launches Mobile GPS Search Application Posted by Nathania Johnson Jun 26, 2008 Apartment Guide has launched a mobile...

  11. SearchDay: GenieKnows Its Verticals

    Google: A Case Study» BRAND EQUITY: Increasing brand value, customer trust, and profitsIt's an interesting marketing concept, but how do the Live Search results measure up to Google, the de-facto search engine standard?

  12. SearchDay: Five Traits of the Ideal Link Builder

    BRAND EQUITY: Increasing brand value, customer trust, and profitsMicrosoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. Obama's Online Ad Spend Favors Google, Top Source of...

  13. SearchDay: Social Media = Society's Watchdog

    Social Media = Society's Watchdog» BRAND EQUITY: Increasing brand value, customer trust, and profitsAre social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level?